This spring, ICANIWILL (ICIW) took the launch of its new Smooth Seamless Collection to Mallorca, building on the enormous success of last year’s debut, which quickly became one of the brand’s most celebrated drops. Now, with an expanded range and a new palette, the collection returns with even more to offer. At ICIW House, a multi-day retreat set against the sun-drenched coastline of Palma, a curated group of Swedish and Norwegian creators came together for sweaty workouts, recovery sessions, and shared moments by the Mediterranean — experiencing firsthand the community and intensity that sit at the heart of everything ICIW does.
Set against the sun-drenched landscapes of Mallorca and the vibrant coastal city of Palma, the expanded Smooth Seamless Collection drop is being brought to life through ICIW House, a multi-day retreat designed to capture the energy of training, community and movement. From runs along the Mediterranean coastline to high-energy sessions and recovery moments by the pool, the setting embodies the brand's “True to Training” philosophy, where gym culture, intensity and community meet. The launch is communicated through a curated group of creators and athletes whose firsthand experience of the collection gives the campaign its voice.
Smooth has become one of our most loved collections because it combines performance with confidence and comfort. With ICIW House we wanted to create an environment where the collection could truly come to life; through movement, community and the shared experience of training together, says Ebba Lange, Chief Marketing Officer at ICIW.
The retreat marks the official launch of the Smooth Seamless Collection drop, expanding a line that quickly became a favorite thanks to its stretchy fabric and body-enhancing fit. The new drop introduces a range of sport bras, tops, leggings and shorts designed for both performance and everyday movement, presented in a new palette of Juicy Mauve and Lady Pink — colors as vibrant and alive as the Mallorca landscape itself.
Smooth is all about comfort. True to its name, it offers a soft, second-skin feel while subtly enhancing the natural shape of the body. This spring, we’ve introduced a palette of soft pastels blended with muted tonal shades to create a fresh, modern look. The idea is to mix and match colors, layering tonal combinations for effortless styling. With the growing popularity of Smooth, we’ve expanded the collection to include essential tops and a wider range of leggings, including new mid-rise options, says Saara Paananen, Head of Design at ICIW.
ICIW House marks more than a product launch, but it is a living campaign moment, bottling the energy of training together and releasing it to the ICIW community around the world. The Smooth Seamless Collection drops April 27, 2026, at icaniwill.com, in ICIW’s own stores and through selected retailers.
ICANIWILL (ICIW) is a Swedish sportswear brand with roots in gym culture. The brand develops training apparel designed for performance, comfort and confidence, with the ambition to inspire people to challenge themselves and achieve their goals. Today, ICIW’s collections are sold globally through its own e-commerce, brand stores and selected retailers.
Powered by Notified